Me & Ewe, a new app that matches sheep farmers with livestock, has received recognition for its potential to transform online livestock trading.
The creators were recently honoured at Sheep Breeder Monthly magazine’s annual prizegiving ceremony, where the invention won the coveted Golden Fleece Award for Best New Sheep-Related App.
Modelled on popular dating apps, Me & Ewe allows farmers and sheep the opportunity to browse one another’s profiles in complete privacy. They then use a simple “swipe to like” mechanism to express interest before sending “winks” and text messages if both parties wish to take the exchange further.
The company behind the App, Country Loving, has gone to great lengths to assure farmers that all profiles are genuine. Their website proudly proclaims that “No sheep will be able to pull the wool over your eyes.”
All sheep are made to undergo a two-step verification process, and all profiles are manually reviewed before going live. The company have kept subscription prices low for all members, with sheep and farmers paying £3.99 and £7.99 respectively each month.
In his award acceptance speech, founder Jeff Woolley was keen to emphasize how the app benefits sheep. “I’ve always really, really loved sheep, and it’s important to remember that this really empowers them,” he said.
“So often, we hear that sheep are the passive participants in livestock trading. I have made it my life’s work to facilitate good relationships between sheep and farmers. I’m proud to say that we already have thousands of lovely sheep on our platform, and they aren’t shy about making the first move.”